Fresh Produce

Shown as part of Televisions, a broadcast and series of events around the theme of the end of analogue tv. See http://televisionsproject.org/

Taking the colour green and its associations with health and ‘the natural’ as a starting point, Fresh Produce uses the visual language of commerce and entertainment to play with notions of vitality and aliveness.

When strawberries are imbued with fish anti-freeze genes to keep them preserved during their cold transportation across the world, how do we define our concept of ‘aliveness’? How insidious are our alterations and interventions into the natural world and does this mean for our place in a wider ecological setting? Do these interventions only go one way?

In an absurd visual melange – part children’s educational tv, part advertisement and part punch and judy show, Fresh Produce humorously plays with the tools we use to construct, validate and maintain our ontological hierarchies.