A billboard outside the Trocadero Gallery on a street in Footscray, Melbourne.
The billboard displays an image of two signs with LOAM PARTY emblazoned across them (essentially an advertisement for dirt).
I took a photograph of two blank billboards in the countryside, selling nothing to no-one. I digitally gave them a clumsy advertisement the likes of which you sometimes see outside farms or along roadsides selling honey or potatoes, and now it’s aimed at the bugs and the bees and the worms and the trees. This billboard of billboards will sit among the hundreds of others in Footscray, both one more ad for something you won’t buy, but also a little window onto a parallel world – that of weeds and earth, birds and beetles that operates almost unseen in this urban context.